We can see clear evidence that more of our work is being sourced online and our conversion rates are improved.
Steve Herms
Signpost Signs
With a dated, ten-year-old website, which was inconsistent with their branding, SignPost Signs had a great reputation locally but had a poor online presence. This relied on old-school directory advertising and SignPost were struggling to generate new business enquires outside of current recommendations. We suggested a range of actions to get them back on track.
THE BRIEF
The team at SignPost Signs wanted a new, modern website that would welcome potential customers, showcase their services, provide examples of their work, and the range of products available. They also wanted control over the site content, and to increase the number of online enquiries being received.
THE SOLUTION
As with all clients, we listened carefully to the needs of the SignPost Signs team and got to work with a fresh, fully-responsive website that ticked all the boxes – complete with consistent branding and a simple Content Management System (CMS) to give them control to make changes to their website. We also created a Pay Per Click (PPC) Google Ads campaign and onsite search engine optimisation plan to increase their online profile, which matched their needs and worked within their marketing budget.
Signpost Signs are now thrilled with their new website and business enquires are thriving, with superior online brand exposure via Google and other search engines. Success included securing a £30k contract in Erith via the marketing campaign implemented via Resknow.