When building or reviewing a website, one of the most common questions business owners ask is:
“What pages do I actually need?”
In 2026, a successful website isn’t about having lots of pages; it’s about having the right ones, set up to inform, reassure, and convert visitors.
Here’s a clear breakdown of the essential pages every small business website should include, and why they matter.
1. Homepage
Your homepage is your first impression, and often your most visited page.
It should quickly answer:
- Who you are
- What you offer
- Who you help
- What the visitor should do next
Clear messaging, strong calls to action, and easy navigation are key. If people feel confused here, they won’t explore further.
2. About Page
Despite what some think, the About page is one of the most visited pages on most websites.
People want to know:
- Who they’re dealing with
- Your story and values
- Why they should trust you
This is where personality and credibility come together. Photos of real people and a human tone go a long way.
Services Pages
Your services should never be crammed onto one vague page.
Each key service should have its own page that explains:
- What the service includes
- Who it’s for
- The benefits (not just features)
This structure helps both SEO and user understanding, making it easier for Google to rank you and for visitors to enquire.
4. Contact Page
It sounds obvious, but this page is often overlooked.
A strong contact page should include:
- Multiple ways to get in touch
- Clear forms (not overly complicated)
- Reassurance about response times
Make it easy. If people have to hunt for your contact details, you’re losing enquiries.
5. Blog or Resources Page
A blog helps your website stay active and visible in search engines.
It allows you to:
- Answer common customer questions
- Build authority in your industry
- Support SEO with fresh content
Even one well-written blog per month can make a big difference over time.
6. Testimonials or Case Studies
Trust is everything online.
Social proof pages help visitors feel confident by showing:
- Real feedback from past customers
- Examples of your work or results
- Proof that others trust you
If people are comparing options, this page can be the deciding factor.
7. Privacy Policy & Legal Pages
These pages aren’t just for compliance; they also build trust.
A clear privacy policy, cookie notice, and terms page show professionalism and transparency, which users (and Google) expect.
Final Thought
A strong website isn’t about doing everything; it’s about doing the basics properly.
If your website has the right pages, structured clearly and written with your audience in mind, you’re already ahead of many competitors in 2026.