What actually helps your website make more money?
Every business or service provider wants to offer the best website they can, and in the commercial sector, we’re often asked what is more critical for boosting sales – content or design?
Our firm answer is that the combination of effective design and high-quality content is essential for creating a successful website. Ideally, they should work in tandem to convey the brand’s message, attract and retain visitors, and achieve the website’s objectives, whether they be informational or transactional.
Make An Impact
First impressions last, which is why a website’s design is so important. It’s the first thing visitors notice, so a visually appealing and well-organised design creates a positive impact. This can lead to increased engagement and trust.
At the same time, high-quality content helps to establish credibility and expertise. A punchy introduction that sets out what service or product is being offered, the solution that it provides, and a clear call to action is essential.
Keep It Simple
A well-designed website enhances the overall user experience (UX). An intuitive and user-friendly design makes it easier for visitors to navigate, find information, and complete desired actions. Good content further contributes to a positive UX by concisely providing valuable and relevant information.
Design elements, such as logos, colour schemes, and fonts, contribute to the overall branding of a website. Consistent and well-executed design helps in creating a solid brand identity. Equally, great content communicates the brand’s message, values, and personality.
Accessibility Is Vital
A good design also takes into account accessibility considerations, ensuring that the website works easily for individuals with disabilities. This includes features such as easy-to-read text, alternative text for images, and a logical site structure. Content should also be accessible, providing information in multiple formats and accommodating diverse needs. Engaging design and valuable content encourage visitors to spend more time on the website. High-quality content keeps users interested, and a well-designed layout keeps them engaged. This can lead to increased retention and a higher likelihood of return visits.
The design and content of a website can significantly impact its conversion rates – and this can make the difference between making a sale and losing a potential buyer. A well-designed website with persuasive and compelling content can lead visitors to take desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter.
Design for Search and Different Devices
Both design and content also play crucial roles in Search Engine Optimisation (SEO). Search engines look at aspects like page load speed, mobile responsiveness, and overall user engagement (which is influenced by design). Quality content, including relevant keywords and well-structured information, helps improve search engine rankings.
And lastly, with the universal use of smartphones and tablets, it’s essential for a website to be responsive on various devices. Design and content should be adaptable to different screen sizes to provide a seamless experience for users.
Summary
In summary, at Resknow, we are passionate about creating great design and content in equal measure. The best websites combine the two to tick all of the boxes above and give the customer a great online experience.
