This blog is part of our series, Top 5 Social Media Platforms for Small Businesses in 2025. If you’re exploring other platforms, check out our blogs on Facebook, Instagram, LinkedIn, and YouTube for insights tailored to your business needs.
TikTok
Transforming the landscape of social media marketing, TikTok has emerged as a game-changing platform where creativity meets commerce. With its staggering 1 billion monthly active users, this short-form video platform offers small businesses unprecedented opportunities to reach and engage with audiences in authentic, innovative ways.
TikTok for small business overview
TikTok’s unique algorithm and content discovery system make it possible for small businesses to achieve significant reach without a large following. The platform’s effectiveness in driving consumer behaviour is remarkable, with 67% of users reporting that TikTok inspires them to shop—even when they had no initial purchasing intention. This powerful influence, combined with the platform’s highly engaged user base, creates an ideal environment for small businesses to build brand awareness and drive sales.
The platform’s rapid growth and evolution have made it particularly valuable for reaching younger demographics, though its user base continues to diversify. The hashtag #smallbusiness has garnered over 86.3 billion views, demonstrating the platform’s robust support for business content and the active interest of its community in discovering new brands.
TikTok features for businesses
TikTok offers a comprehensive suite of business tools designed to maximise marketing impact:
TopView Ads
Brand Awareness
In-Feed Ads
Product Promotion
Branded Effects
User Engagement
Hashtag Challenges
Community Building
The platform’s Creator Marketplace connects businesses with over 50,000 credible influencers, enabling powerful partnerships that can amplify brand reach. TikTok’s business tools include detailed analytics and targeting options, allowing companies to refine their approach based on demographic data, user behaviour, and engagement metrics.
TikTok content creation tips
Success on TikTok requires a strategic approach to content creation that balances authenticity with business objectives. Here are essential tips for developing engaging content:
Content Strategy Essentials
- Create authentic, behind-the-scenes content showing business operations
- Leverage trending sounds and challenges relevant to your brand
- Develop educational content that showcases your expertise
- Share customer testimonials and success stories
- Participate in relevant hashtag challenges
The platform’s success lies in its ability to facilitate genuine connections between businesses and consumers. Companies have reported a 30% increase in conversions after implementing storytelling in their marketing efforts on TikTok. This emphasises the importance of creating content that not only promotes products but also shares the brand’s story and values.
To maximise content effectiveness, businesses should focus on creating videos that encourage viewer interaction, whether through comments, shares, or direct engagement with the brand. Simple yet effective approaches include how-to videos, before-and-after transformations, and day-in-the-life content that gives viewers a genuine look into your business operations.
The platform’s median engagement rate of 17.5% for branded hashtag challenges demonstrates the potential for significant reach when businesses create interactive, community-driven content. This high engagement level, combined with TikTok’s sophisticated targeting capabilities, enables small businesses to reach specific audience segments based on interests, behaviours, and demographics.
For optimal results, maintain consistency in posting while experimenting with different content formats and trends. The key is to find the sweet spot between maintaining your brand’s authentic voice and participating in platform trends that can increase visibility and engagement.
Want to explore more? This blog is part of our series on Top 5 Social Media Platforms for Small Businesses in 2025.
Discover how other platforms can boost your business:
- Instagram: How to Drive Engagement in 2025
- Facebook: Why Facebook Still Leads in 2025
- LinkedIn: Leveraging Viral Success in 2025
- YouTube: Building Brand Authority in 2025
Check them out and find the perfect platform for your business goals!